The COVID-19 pandemic disruptions have certainly made us rethink our conventional practices, including the ways and methods of the academic ecosystem. Engaging with your society members and attracting new members is not easy as it was before.
Today early-career researchers (ECRs) who live in a diverse and multichannel digital world make up one of the largest portions of the academic workforce; fueling the majority of scientific research. Logically, they should be the prime target market for societies that are aiming to maintain or increase their membership.
Hence, it becomes important to understand this demographic, its preferences, and the changing mindset. If you are wanting to build a presence among the ECR community, our whitepaper, Striking the right chord with early-career researchers may be of great benefit to you. This comprehensive document covers:
· State of ECRs: General working environment and challenges posed due to COVID-19
· Means of accessing and sharing research: The whitepaper describes how ECRs use digital tools to find, read, and communicate research findings
· Social media behavior: Key patterns in social media usage by ECRs, including an exploration of national differences
In closing, allow me to highlight why organizations partner with Impact Science?
We bring an in-depth perspective on the ECR landscape
We offer a nuanced look at ECRs’ behavior and preferences. Our digital-first guide is packed with statistics and valuable insights on the activities of ECRs in academia today.
Effective engagement strategies
ECRs show distinct preferences in their interests, social causes, and mediums of communication. We enable our academic society partners to connect with this demographic in a meaningful and impactful manner.
If you need any help with the above, I would like to take this opportunity and ask for a quick catch-up call with you where we can discuss your strategic objectives and how Impact Science can help you in achieving them, throughout 2022 and beyond.
With best wishes,
Donald Samulack
Head, Global Stakeholder Engagement, Impact Science
Impact Science for Societies | Part of Cactus Communications